Watch Ledger

Privacy Policy

Effective date: 4 April 2026

This Privacy Policy explains how Watch Ledger LLC ("Watch Ledger", "we", "us", "our") collects, uses, stores and protects your personal data when you use the Watch Ledger platform and associated services.

We are committed to protecting your privacy and handling your data with transparency, security and respect.

1. Data we collect

1.1 Account registration data

Full name
Email address
Password (encrypted — never stored in plain text)
Phone number

1.2 Identity verification data (watch registration & dealer verification)

Government-issued identity document
Proof of watch ownership (receipts, certificates, invoices)
Live photographs of watch and serial number
Company registration documents (dealers only)

This data is collected solely for verification purposes and is handled with the highest level of security.

1.3 Watch and certificate data

Brand, model, year, reference number and serial number
Photographs of the watch
Watch Ledger Certificate number and status
Ownership history (transfer records)

1.4 Usage and technical data

IP address and device information
Browser type and operating system
Pages visited and features used
Timestamps of activity

1.5 Payment data

Payment transactions are processed by Stripe, Apple Pay and Google Pay. Watch Ledger does not store your full card details. Payment processors handle all financial data in accordance with PCI-DSS standards.

2. How we use your data

We use your personal data for the following purposes:

To create and manage your account
To verify your identity and watch ownership
To issue and maintain Watch Ledger Certificates
To process payments and manage subscriptions
To operate the stolen watch alert system
To maintain the public stolen watch ledger
To verify and list dealer businesses in the directory
To send you service communications and security alerts
To investigate fraud, misuse and disputes
To comply with our legal obligations

3. Legal basis for processing

We process your personal data on the following legal bases:

Contract — to fulfil our obligations to you under these Terms
Legitimate interests — to operate the platform securely and prevent fraud
Legal obligation — to comply with applicable laws and regulations
Consent — where you have explicitly provided consent

4. What we share publicly

Watch Ledger is designed with privacy at its core. The following applies to public data:

4.1 Stolen watch alerts

When a stolen alert is filed, the following information becomes publicly visible on the Platform:

Watch brand, model and year
Partial serial number (last four digits only)
General location of theft (region/city)
Date of report

Your full name, full serial number, address and personal contact details are NEVER publicly displayed.

4.2 Certificate verification

When a certificate is searched, the following is returned:

Watch model
Certificate status (Active or Stolen)
Certificate expiry date

Your identity, full serial number and personal data are never returned in a certificate search.

4.3 Dealer directory

Verified dealer profiles display business name, location, brands handled and years of trading. Personal home addresses are never displayed.

5. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction, including:

Encryption of personal data in transit and at rest
Secure password hashing
Access controls limiting data access to authorised personnel only
Regular security assessments

No system is completely secure. In the event of a data breach that affects your rights, we will notify you and the relevant authorities as required by applicable law.

6. Data retention

We retain your personal data for as long as your account is active and as required by applicable law. Upon account closure, we will delete or anonymise your personal data within 90 days, except where:

Retention is required by law
Data is necessary to resolve a dispute or enforce our Terms
Data forms part of the public stolen watch ledger (anonymised serial data may be retained indefinitely for integrity purposes)

7. Your rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right of access — request a copy of the data we hold about you
Right to rectification — request correction of inaccurate data
Right to erasure — request deletion of your data (available after account closure)
Right to restriction — request we limit processing of your data
Right to data portability — request your data in a structured format
Right to object — object to certain types of processing

To exercise any of these rights, contact us at: legal@watchledger.app

8. International data transfers

Watch Ledger LLC is incorporated in the United Arab Emirates. As we operate globally, your data may be transferred to and processed in countries outside your jurisdiction. We take steps to ensure appropriate safeguards are in place for any such transfers.

9. Third party services

We use the following third party services which may process your data:

Stripe — payment processing
Apple Pay / Google Pay — payment processing

Each of these providers operates under their own privacy policies and security standards. We are not responsible for their data practices.

10. Children's privacy

The Platform is not directed at persons under the age of 18. We do not knowingly collect personal data from minors. If you become aware that a minor has provided us with personal data, please contact us immediately.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by a prominent notice on the Platform. The date at the top of this policy indicates when it was last updated.

12. Contact

For any privacy-related queries or to exercise your rights, contact us at: legal@watchledger.app

Watch Ledger LLC — watchledger.app